Sales and Marketing


CRM Best Practices

Wednesday, 02 September 2015 14:39 ,Sales and Marketing
It is really essential for salesmen and marketers to find ways to generate Leads, convert these Leads into Customers and keep the latter happy by developing strong and long-term relationships! Lead Generation Undoubtedly social media are great tools to create leads. However, as in case of any tool it is important to know how to use it to achieve your intended purpose. Martin Sparsø, Co-founder of BARVIVO, claims that "the best way to generate leads is by finding your audience social media place. For an example if you're selling kitchen utensils, you'll have to focus on Pinterest ads. Linkedin if…
Collaboration is really difficult to be achieved, especially in the extremely competitive environment of sales. However, sales team collaboration is worth the time and effort as it can bring not only sales increase but also business success in general. We are presenting you four (4) key tips towards this direction: 1. Build Trust Jeff Kear, Founder of Planning Pod supports that the first thing you need to do to encourage collaboration in your sales force is to remove collaboration barriers. According to him, one big barrier is the development of hyper-competition among salespeople making them reluctant to share information or…
Return on investment (ROI) is the benefit to the investor resulting from an investment of some resource. A high ROI means the investment gains compare favorably to investment cost. As a performance measure, ROI is used to evaluate the efficiency of an investment or to compare the efficiency of a number of different investments (Wikipedia). It seems quite interesting and challenging, doesn’t it? ROI is a really simple to understand indicator for decision making and the simplicity of the formula makes it easy to choose variables to calculate any kind of cost components. We tried to collect all the tips…
Let’s be honest, every time we check our Inbox, the emails that we finally delete or just ignore are always more than the ones that we finally open, read and respond to. Tones of digital ink has been spent in writing tips and tricks on creating the best email campaigns, with the biggest success rates (success rate = percentage of emails opened), but still we delete more emails than we open. Is it only because of the wrong Subject, content and image or there are more reasons that cause the failure of an email campaign? Who? Sean Si, CEO and…
Selecting the best software for a business, no matter if it is a startup or not, requires a lot of attention, so that it totally fits the company’s needs and it will have the flexibility to continue to fit future needs. Being more specific, when selecting a CRM software, you will have to choose between a pure, authentic 100% CRM tool and other more hybrid solutions, like the CRM Business Intelligence, CRM Collaboration or CRM Project Management systems. The latter is the most popular one, as more and more CRM tools are trying to enter the Integration world, adding Project…
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